QGOLF-9: a scale to assess perceived quality in golf clubs

Abstract

The assessment of perceived quality has become important in the management of service providing organizations. The aim of this paper is to develop a brief, easy-to-apply scale with appropriate psychometric properties, which allows the incorporation of users’ perceptions of the management of golf clubs. We interviewed 403 users of four 9-hole course golf clubs located in Galicia (316 males and 87 females) aged between 16 and 75 years (Mean = 47.19; SD = 13.91). For data collection, an ad hoc structured questionnaire which had 25 items grouped into 4 dimensions was used. As a result of Exploratory Factor Analysis and a subsequent Confirmatory Factor Analysis, it was possible to obtain a final scale made up of only 15 items, grouped into three dimensions. This scale, as well as being brief and easy-to-apply, has a high degree of validity (as it explains 72% of the perceived performance) and internal consistency (overall α of .91), thus making it a tool of considerable applied interest.