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While there has been a significant expansion of continued professional development opportunities in recent years, there has often, historically, been a reluctance for sport and exercise psychologists to both share, and receive feedback on their professional practice (Cotterill, Weston and Breslin, 2016). The recent development of the new Case Studies in Sport and Exercise Psychology journal, a flagship journal of the Association for Applied Sport Psychology, supports an increasing appetite for this type of dissemination. Building upon these recent developments this paper draws on the experience of several experienced practitioners, who are also supervisors, assessors and journal editors in applied sport and exercise psychology. Guidelines for the preparation of applied case studies are offered as an aid for practitioners who are seeking to both publicise and share their work, and/or contribute to the literature and current knowledge in this area. We argue that the voices of practitioners represent an important component of any scientific literature, and we encourage practitioners to both share their work; reflect on the effectiveness of different approaches and techniques, and engage in the ongoing debate that characterizes scientific progress. In this way, we seek to help address the criticism that literature in sport and exercise psychology is too theoretically focused, and not representative of the ‘real-world’. We seek to help close the research-practice ‘gap’.